The Dress Destination
Shopify homepage, navigation and catalogue improvements connecting fashion imagery with clear product discovery.
Explore the projectWebsite redesign / Sydney
Website redesign Sydney.
Improve the experience without discarding what already earns attention. Start with your current pages, enquiries and search data, then plan the design, content and migration together.
Selected website projects
Explore the work before we talk about yours.
See the brief, design approach and delivered experience across our ecommerce and marketplace work.
Teshoy
A focused Tesla accessories storefront combining responsive design, consistent imagery and clear product presentation.
Explore the project
The Part Store
A practical commerce system that makes a complex catalogue easier to understand, search and buy from.
Explore the projectBuilt around the outcome
Redesign is a business change, not a reskin.
The safest redesign begins with evidence. We examine the current journeys, content, search visibility, integrations and editing needs before deciding what should change, what should stay and what needs a careful transition.
Current-state audit
Review UX, content, technology, search and measurement.
Content decisions
Retain, improve, consolidate or retire pages with a documented reason.
Responsive redesign
Create a distinct system for priority journeys and devices.
Conversion planning
Connect each page type to a useful next action.
Migration control
Map URLs, metadata, redirects and launch checks.
Post-launch review
Check indexation, analytics, forms and key journeys after release.
The Simpli difference
Progress without an avoidable traffic reset.
A redesign can strengthen the brand and customer journey without discarding the content and URLs that already earn attention. Migration planning begins before layouts are finalised.
View selected workSharper
A more ownable brand and interface.
Safer
Existing visibility is reviewed and mapped.
Measurable
Priority journeys have defined success signals.
What delivery includes
A clear path from brief to launch.
The scope is agreed around the customer journey, content, platform requirements and commercial goal. You see the design early, understand what is included and know who owns each decision before development accelerates.
Audit
Establish what currently earns traffic, trust and leads.
Redesign
Prototype the new structure and responsive system.
Migration
Launch with redirects, tracking and verification steps.
Where this works best
Choose the right build, not the loudest technology.
The right platform and delivery model depend on how the website will be edited, marketed and extended. Simpli recommends the simplest architecture that can meet the requirement properly, with ownership and ongoing costs made clear.
Dated websites
A credible business held back by an outdated presence.
Repositioning
A changed offer or audience requiring clearer communication.
Platform change
A migration that must preserve content and search equity.
Compare your options
Plan the right scope for your Sydney business.
Your proposal should explain the page templates, content responsibilities, platform costs and launch checks. Review the wider website options and pricing guide before finalising the brief.
Google-reviewed
Proof lives outside the pitch.
Independent Google reviews help prospective clients assess the experience behind the work—communication, delivery and the quality of the finished result.
5.0 ★★★★★ on Google
Five published Google reviews support the client experience. Rating and count verified September 2026; check Google for the current total.
Real project evidence
Pair the reviews with case studies showing the brief, approach and delivered work.
No invented proof
Only published client feedback and demonstrable project outcomes are used.
Straight answers
Before you commit.
Useful questions answered without the agency fog.
01How long does a website project take?
A focused service website commonly takes six to ten weeks. Ecommerce, integrations, content production or complex migrations can extend the timeline. We confirm dependencies and milestones before work begins.
02Will I own the website?
Ownership, accounts, code access, licences and ongoing costs are documented in the proposal. Simpli does not rely on hidden ownership or avoidable platform lock-in.
03Is SEO included?
Every build includes sound technical and on-page foundations. Keyword research, large-scale copywriting, authority development and ongoing SEO are scoped separately so the deliverables are explicit.
04Could a redesign reduce our Google traffic?
Any material site change carries risk. A crawl, performance review, content mapping, redirect plan and post-launch monitoring materially reduce avoidable loss, but rankings cannot be guaranteed.
Move forward without starting from zero.
Startthe brief