The problem
Translate the personality of the lodge into a coherent identity that can hold its own across digital, print and guest touchpoints.
Brand identity + hospitality
An elevated identity system designed to make a distinctive accommodation brand feel established from day one.

Scope
An elevated identity system designed to make a distinctive accommodation brand feel established from day one.
Discuss a similar challengeTranslate the personality of the lodge into a coherent identity that can hold its own across digital, print and guest touchpoints.
The system combines a confident wordmark, a grounded colour palette and considered supporting marks. Every element is designed to feel warm, local and premium without hospitality clichés.
A flexible brand foundation ready to support the property website, launch content and the complete guest experience.

