
The Dress Destination
Shopify homepage, navigation and catalogue improvements connecting fashion imagery with clear product discovery.
Explore the projectWebsite design cost Sydney
Understand the scope behind a website quote. Compare Simpli planning examples for service websites, business redesigns and ecommerce, then adjust the brief to your requirements.
Selected website projects
See the brief, design approach and delivered experience across our ecommerce and marketplace work.

Shopify homepage, navigation and catalogue improvements connecting fashion imagery with clear product discovery.
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A focused Tesla accessories storefront combining responsive design, consistent imagery and clear product presentation.
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A practical commerce system that makes a complex catalogue easier to understand, search and buy from.
Explore the projectThe direct answer
Simpli’s planner estimates a focused six-page service website at $5,500–$8,000 excluding GST, with supplied copy and imagery and no selected add-ons. Redesigns, ecommerce and integrations increase the scope. The examples below show the assumptions; they are planning ranges, not quotes.
Scope before spend
Sydney businesses often compare a compact service website with a larger lead-generation or ecommerce build. Existing search visibility, content migration and in-person workshop requirements can materially change the scope. A credible estimate starts with the job the website must perform, the content and systems already available, and the standard required at launch. Simpli prices a defined scope rather than disguising a generic template as a custom package.
The number of unique layouts matters more than a raw page count. A repeatable service page costs differently from a bespoke calculator, portal or comparison tool.
Copywriting, photography, product data and approvals affect both fee and schedule. We identify what exists, what needs work and who owns each task.
A refined existing identity needs less discovery than a business changing its positioning, visual system and website at the same time.
Bookings, payments, catalogues, filtering, memberships and system connections are scoped by behaviour and technical risk—not by the label ‘integration’.
An established site needs crawling, URL decisions, redirects, metadata and post-launch checks. Removing that work from a cheap quote can make the real cost much higher.
Hosting, software, maintenance, content and marketing continue after launch. A proposal should separate recurring costs from the build fee.

Real scope, not package theatre
A campaign-led ecommerce direction where brand, mobile shopping and product discovery are planned together. Reviewing relevant work helps expose the difference between surface styling and a considered customer journey.
View the projectDeliverables, responsibilities and exclusions written down before work starts.
Build fees, third-party subscriptions and ongoing support separated clearly.
Priorities based on customer tasks and business outcomes, not feature volume.
Project costs
These examples use Simpli’s project planner, not Sydney market averages or fixed packages. All ranges are in Australian dollars excluding GST. Final pricing follows discovery and an agreed scope; hosting, subscriptions and ongoing support are confirmed separately.
Six pages with client-ready copy and imagery, straightforward enquiries and no selected add-ons.
Ten pages with SEO and content migration selected; branding, new copywriting and integrations are not selected.
Ten content pages with an operational integration selected. Product counts, variants and data preparation require separate discovery.
Three planning pathways
A focused site suits a clear offer, a limited number of customer journeys and prepared content. A considered custom build adds original page systems, deeper content work and more complex conversion paths. Ecommerce and platform projects add catalogue structure, transactions, integrations or operational requirements.
These are planning pathways, not fixed packages. We confirm the platform, templates, content, functionality, migration and support before providing a proposal. That makes the estimate comparable and reduces surprise changes later.
A defined offer, a compact page system and straightforward enquiry journey. Best when brand assets and content are ready.
More audience pathways, original UX, richer proof, content shaping and a measured migration or launch plan.
Catalogue logic, payments, accounts, search, integrations and operational workflows scoped around how the business actually runs.
Compare like with like
Ask every provider to state the number of original templates, content allowance, revision process, browser testing, accessibility approach, analytics setup, migration tasks and post-launch support. Confirm who owns the design files, website account and reusable assets.
Simpli is based in Miranda. Sydney projects can combine face-to-face discovery with shared design reviews, while migration planning protects useful pages and measurement already in place. The proposal should describe how decisions are made as clearly as what gets delivered.
Discovery, sitemap, UX/UI, development, content, SEO foundations, testing, training and launch responsibilities.
Hosting, paid apps, photography, stock assets, copywriting, product entry, complex integrations and ongoing optimisation where not included.
Warranty period, maintenance options, response expectations, analytics ownership and how future improvements are commissioned.
Compare your options
Use the examples to establish a starting budget, then compare proposals by deliverables, content responsibilities and recurring costs. A fixed price needs a defined scope.
Google-reviewed
Independent Google reviews help prospective clients assess the experience behind the work—communication, delivery and the quality of the finished result.
Five published Google reviews support the client experience. Rating and count verified September 2026; check Google for the current total.
Pair the reviews with case studies showing the brief, approach and delivered work.
Only published client feedback and demonstrable project outcomes are used.
Why the answer is credible
The estimate separates page systems, content, functionality, migration and ongoing costs.
Focused sites, custom growth builds and ecommerce platforms are treated as different products.
Related project work and verified Google feedback sit alongside the pricing guidance.
Simpli is based in Miranda and serves Sydney directly.
Straight answers
Useful questions answered without the agency fog.
The cost depends on page systems, content, design depth, functionality, migration and support. Simpli reviews those requirements before quoting because a focused service site and an integrated ecommerce platform are not comparable products.
Yes, once the scope and assumptions are defined. The proposal should explain deliverables, revision limits, client responsibilities, exclusions and third-party costs so the fixed price has clear boundaries.
Share your current website, priority audiences, required pages, brand assets, examples, functionality, integrations, content status, deadline and budget range. We will identify gaps that need discovery before a final quote.
Only when it is listed in the proposal. Content can range from editing supplied copy to interviews, search research and full page writing. The volume and approval process should be scoped separately.
A build can include technical and on-page SEO foundations, such as crawlable structure, metadata, internal links and migration work. Ongoing content, authority building and optimisation are separate services unless specifically included.
Typical ongoing items include domains, hosting, platform subscriptions, paid applications, maintenance, content changes and marketing. Your proposal should identify known recurring costs and who controls each account.
It can be when the offer is simple, the content is ready and the required customer journey fits the template. It becomes poor value when substantial compromises, plugins or rework are needed to make it support the business.
Yes. Simpli is based at 29 Kiora Road, Miranda, and works with businesses across Sydney and Australia.