Website redesign cost / Australia
What does a redesign cost? Price the real scope.
A transparent guide to the work that changes website redesign investment—from content and UX to integrations and SEO migration.
The direct answer
How much does a website redesign cost in Australia?
A focused service-business redesign may begin around the mid-four figures, while strategically designed multi-template, ecommerce or integration-heavy projects can reach five figures and beyond. The useful estimate depends on scope, not page count alone.
Content and templates
Functionality and integrations
Migration risk
Price drivers
A homepage price does not describe the project.
Quotes vary because redesign can include research, strategy, content, brand work, multiple templates, ecommerce, integrations, migration, analytics and post-launch support. Compare inclusions and ongoing costs rather than headline figures.
Strategy and UX
Audience research, architecture, prototypes and responsive design depth.
Page templates
The number of genuinely different layouts and content models.
Content
Copywriting, imagery, product data and migration preparation.
Development
Platform, components, functionality and integrations.
SEO migration
Crawling, URL mapping, redirects, metadata and launch verification.
Ongoing ownership
Hosting, licences, apps, support and internal maintenance.
Compare like for like
Ask what the price includes—and what happens after launch.
A cheaper quote can exclude content, migration, testing or support. A strong proposal makes deliverables, responsibilities, assumptions, ownership and recurring costs explicit.
Inspect selected workScope
Templates, content and functionality defined.
Risk
Migration and dependencies made visible.
Ownership
Accounts, licences and support clarified.
Indicative ranges
Use ranges to plan—not to skip discovery.
A calculator can help establish feasibility, but a fixed proposal requires the current website, objectives, content and technical requirements to be reviewed.
Focused service website
A smaller set of templates, prepared content and limited integrations.
Established business redesign
Strategy, custom responsive design, content work and migration control.
Ecommerce or custom platform
Catalogue, workflows, integrations and operational testing materially expand scope.
Migration value
Protecting existing visibility is part of the investment.
A redesign should account for pages already earning impressions, backlinks, enquiries or customer use. Removing that equity without review can create avoidable recovery work.
Existing performance
Review Search Console, analytics and backlinks before restructuring.
Redirect decisions
Give every valuable URL a relevant destination.
Post-launch checks
Verify crawling, indexation, analytics and conversions.
Explore the portfolio
See the work behind the approach.
Selected examples from Simpli’s portfolio. Each project explains its scope, design approach and visual direction.
The Dress Destination
Campaign-led ecommerce connecting visual identity, mobile discovery and purchase.
The Part Store
A complex marketplace and catalogue structured around buyer tasks.
Padaley Lodge
A brand and hospitality experience balancing atmosphere with practical decisions.
Google-reviewed
Proof lives outside the pitch.
Independent Google reviews help prospective clients assess the experience behind the work—communication, delivery and the quality of the finished result.
5.0 ★★★★★ on Google
Five published Google reviews support the client experience. Rating and count verified September 2026; check Google for the current total.
Real project evidence
Pair the reviews with case studies showing the brief, approach and delivered work.
No invented proof
Only published client feedback and demonstrable project outcomes are used.
Why the answer is credible
Evidence before assertion.
120+ websites
Experience across service, ecommerce, marketplace and information-rich digital experiences.
Established 2013
Long-term website, search and commercial experience applied to each decision.
5.0 Google rating
Five published Google reviews support the client experience; no invented ratings or review volume.
Evidence-led
Published work and transparent scope support claims; rankings and outcomes are never guaranteed.
Straight answers
Straight answers before you commit.
Useful questions answered without the agency fog.
01Can you quote from a page count?
Page count helps, but unique templates, content readiness, functionality and migration risk usually affect effort more.
02Is copywriting included?
It can be included. The proposal should state which pages are written, supplied, migrated or edited and who approves them.
03Does redesign pricing include SEO?
Technical and migration foundations can be included. Ongoing content, authority and optimisation should be scoped separately.
Price the scope. Protect the value.
Startthe brief