Challenge
Connect the Longdawg identity with a distinctive apparel collection.
Branding + product design
Longdawg.
A monochrome brand world and apparel direction for Longdawg.
Case study answer
What did Simpli deliver for Longdawg?
Simpli delivered Branding, Product design, Campaign direction to address this challenge: Connect the Longdawg identity with a distinctive apparel collection.
Approach
Black and white garments carry the brand through typography, placement and a coordinated campaign direction.
Delivered direction
Brand and product concepts shown through apparel mockups and campaign imagery.
Scope
- Branding
- Product design
- Campaign direction
A monochrome brand world and apparel direction for Longdawg.
Discuss a similar challengeThe problem
Connect the Longdawg identity with a distinctive apparel collection.
The system
Black and white garments carry the brand through typography, placement and a coordinated campaign direction.
The direction
Brand and product concepts shown through apparel mockups and campaign imagery.
Design decisions
Building one brand idea across product and campaign.
The project connects identity, apparel concepts and campaign direction so the brand remains recognisable beyond a single logo application.
Own the contrast
A monochrome palette makes the identity easy to apply across garments, packaging and digital content.
Repeat with discipline
Typography and placement create recognition without forcing every product to use the same layout.
Plan the campaign
Product and communication are considered together, giving launch imagery a clear visual role.
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