Challenge
Give EVITAL a clear and recognisable visual identity.
Brand identity
EVITAL.
A precise electric-blue and monochrome identity for EVITAL.
Case study answer
What did Simpli deliver for EVITAL?
Simpli delivered Brand identity, Visual direction to address this challenge: Give EVITAL a clear and recognisable visual identity.
Approach
An angular symbol, restrained wordmark and electric-blue accent connect the identity across digital and physical applications.
Delivered direction
A visual identity presented across stationery, an app icon and signage mockups.
Scope
- Brand identity
- Visual direction
A precise electric-blue and monochrome identity for EVITAL.
Discuss a similar challengeThe problem
Give EVITAL a clear and recognisable visual identity.
The system
An angular symbol, restrained wordmark and electric-blue accent connect the identity across digital and physical applications.
The direction
A visual identity presented across stationery, an app icon and signage mockups.
Design decisions
Turning a technical category into a recognisable system.
The work demonstrates how a focused symbol, wordmark and colour system can create continuity across a digital product, marketing website and physical applications.
Signal the category
Electric blue and angular geometry establish an immediate connection to energy and mobility without relying on generic vehicle imagery.
Design for interfaces
The mark and typography remain legible at app-icon, navigation and campaign sizes.
Create consistency
A limited visual system gives future pages and product experiences a controlled foundation.
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