Catalogue architecture
Connect categories, specifications, applications and search.
Industrial website design
Technical enough for the product. Clear enough for the buyer.
Industrial websites that organise complex catalogues and capabilities around the way customers specify, compare and purchase.
Built around the outcome
Make expertise easier to navigate.
Industrial buyers may arrive through a part number, application, service capability or urgent replacement need. We structure the website around those entry points while supporting procurement, technical and commercial questions.
B2B content
Explain capabilities and sector relevance without vague corporate language.
Technical resources
Make datasheets, certifications and compatibility information findable.
Commerce pathways
Support direct purchase, quote, dealer or account-based journeys.
SEO structure
Create useful landing pages around products, applications and services.
Systems integration
Plan feeds, CRM, inventory and operational ownership.
The Simpli difference
The Part Store: simplifying a complex marketplace.
Our marketplace work demonstrates how product discovery, structured categories and responsive UX can make a demanding catalogue more usable.
View selected workFind
Multiple routes into products and capabilities.
Assess
Specifications and evidence near the decision.
Act
Purchase or enquiry matched to the sales model.
What delivery includes
A clear path from brief to launch.
The scope is agreed around the customer journey, content, platform requirements and commercial goal. You see the design early, understand what is included and know who owns each decision before development accelerates.
Data model
Understand products, attributes, applications and sources.
Journey design
Prototype search, category and detail experiences.
Integration
Connect systems with clear fallbacks and ownership.
Where this works best
Choose the right build, not the loudest technology.
The right platform and delivery model depend on how the website will be edited, marketed and extended. Simpli recommends the simplest architecture that can meet the requirement properly, with ownership and ongoing costs made clear.
Manufacturers
Capabilities, sectors and technical products.
PPE and industrial supply
Large catalogues with compliance information.
Equipment marketplaces
Complex search, messaging and transaction flows.
Explore the portfolio
See the work behind the approach.
Selected examples from Simpli’s portfolio. Each project explains its scope, design approach and visual direction.
Padaley Lodge
A complete hospitality identity and responsive accommodation experience.
The Dress Destination
Campaign-led ecommerce design with direct mobile product discovery.
The Part Store
A scalable marketplace experience for a complex industrial catalogue.
Google-reviewed
Proof lives outside the pitch.
Independent Google reviews help prospective clients assess the experience behind the work—communication, delivery and the quality of the finished result.
5.0 ★★★★★ on Google
Five published Google reviews support the client experience. Rating and count verified September 2026; check Google for the current total.
Real project evidence
Pair the reviews with case studies showing the brief, approach and delivered work.
No invented proof
Only published client feedback and demonstrable project outcomes are used.
Straight answers
Before you commit.
Useful questions answered without the agency fog.
01How long does a website project take?
A focused service website commonly takes six to ten weeks. Ecommerce, integrations, content production or complex migrations can extend the timeline. We confirm dependencies and milestones before work begins.
02Will I own the website?
Ownership, accounts, code access, licences and ongoing costs are documented in the proposal. Simpli does not rely on hidden ownership or avoidable platform lock-in.
03Is SEO included?
Every build includes sound technical and on-page foundations. Keyword research, large-scale copywriting, authority development and ongoing SEO are scoped separately so the deliverables are explicit.
04Can you work with a large product catalogue?
Yes. We begin with the product data, attributes, categories, filters and operational source of truth before designing the storefront or marketplace experience.
Turn technical depth into commercial clarity.
Startthe brief